Do you remember the commercial when you were younger where the man and woman were both walking down the street heading toward each other? The man was eating a candy bar and the woman was, for some reason, carrying an open tub of peanut butter?
The couple collided and his chocolate bar dropped into the peanut butter. This, we were led to believe, was the conception of the Reeses Peanut Butter Cup. “Two great tastes that go great together,” the tag line announcer read.
Jump ahead 30 years to the present day, when the fight for attention spans is short and peoples’ brand loyalty is all over the place. One day, you might have a Coca-Cola, then a 7-Up, then a Starbucks all in the same day. You might stop by Hy-Vee for a salad at lunch, then swing by Price Chopper to pick up some frozen peas on the way home.
Frankly, I don’t pay a ton of attention to marketing and just kind of get what I get most times. That was until I started seeing the same photo of a pizza show up on my Twitter timeline. Most often, the words surrounding it were “wow” and “incredible” and “amazing.”
So, naturally, a big fan of pizza that I am, I clicked into one of the Tweets to see that two local brands, Minsky’s and Joe’s KC BBQ combined to make a burnt ends pizza. This, my friends, was a show stopper. And this past weekend, I am here to tell you that it’s just as incredible as it sounds and looks and smells.
It looked from the parking lot at Minsky’s that I wasn’t the only one who had heard of this and rushed to get the pie. The geniuses behind this can take a bow. I cannot think of two local brands that could partner so easily.
Maybe Boulevard Beer could partner with the KC Water Department to make their version of Bud Light.
Maybe the Royals could partner with Sporting KC to make some sort of new sport – SOCCER-BASE.
Maybe QuikTrip could… nevermind. QuikTrip is perfect in every way.
Since my life changed last weekend after eating this pizza, I’m on the lookout for the next brilliant idea. I’m smushing an In-A-Tub taco with a Smoothie King. I’m looking for one of the boutique shops in Platte City to partner and sell soccer balls from Dick’s Sporting Goods. Come on, people. This genius pizza can’t be the only unicorn we’ll ever see. Put your thinking caps on!
In the meantime, I’m going to start working with Ivan on the Platte County Landmark Dog Park. I’ve saved every one of my columns for the dogs to… um, use. I’ll wait for my check in the mail.
(Get more from Chris Kamler on Twitter where he is known as @TheFakeNed. Follow along with Chris Kamler on Facebook, Snapchat, Instagram and YouTube)
