• About Us
  • Advertise
  • Contact Us
  • Privacy Policy
  • Pickem Terms and Conditions
Sunday, June 15, 2025
The Platte County Landmark Newspaper
  • Home
  • Local News
  • Opinion
  • Landmark Pickem!
    • Weekly Pickem Updates
    • Results by Week
    • The Leaderboard
    • Pickem Rules and Help
  • Landmark Live!
  • Looking Backward
  • es_MXSpanish
  • Home
  • Local News
  • Opinion
  • Landmark Pickem!
    • Weekly Pickem Updates
    • Results by Week
    • The Leaderboard
    • Pickem Rules and Help
  • Landmark Live!
  • Looking Backward
  • es_MXSpanish
No Result
View All Result
The Platte County Landmark Newspaper
No Result
View All Result

Impossible Whopper possibly not as it’s being represented

Valerie Verkamp by Valerie Verkamp
December 5, 2019
in Local News
4
SHARES
101
VIEWS
Share on FacebookShare on TwitterShare via Email

Burger King is being accused of “unfair and deceptive practices” in offering a meat-free burger that is prepared on the same grills as its meat-based products, causing the meat-free patty to absorb meat by-product.

This comes just months after the fast-food chain began selling the Impossible Whopper nationwide as a 100% plant-based version of its signature sandwich, the Whopper.

RelatedNews

New bridge going in on Hwy. Z

One-day outdoor art fair coming to Riverside

Detectives speaking with ‘person of interest’ in shooting death of sports reporter

According to the proposed class action lawsuit out of the Southern District of Florida, Phillip Williams, who avoids all foods of animal origin, purchased an Impossible Whopper with no mayo under the assumption the vegan meat patty would be cooked in a “manner that maintained its qualities as a vegan (meat-free) burger patty,” states the suit.

The suit claims Williams was unaware the vegan burger was “covered in meat by-product.”

The Impossible Whopper’s patty is manufactured by Impossible Foods Inc., which was founded by Professor Patrick Brown in 2011 in Redwood City, Calif. with the ambition of creating nourishing food that is more environmentally friendly than food from animals. Impossible patties are allegedly made from soy protein concentrate and potato protein.

“Due to its impressive meat-like appearance, texture and taste, Impossible meat is one of the most popular vegan meat alternatives in the country,” the lawsuit says.

“Deceptive representations”

As advertised in television commercials and signage, the Impossible Whopper is “100% Whopper and 0% beef.”

The suit contends vegans reasonably believed Burger King’s Impossible Whopper was a meat-free alternative based upon its “representation that it would be a meat-free food.”

If vegan customers knew Burger King’s Impossible Whopper was “contaminated by meat by-product, they would not have purchased the Impossible Whopper,” especially at a premium price, the suit says.

Customers shell out a dollar more for the vegan burger than a traditional Whopper.

Yet, the Impossible Whopper has 630 calories and 58 grams of carbs, which is only about 30 fewer calories than a regular Whopper.

The case goes on to say that Burger King did not display any signage notifying their customers that the vegan burger would be prepared on the same grill as their traditional meat patties and contain meat by-products. Burger King, through its own advertising, the suit says, duped customers by deceptive practices.

“Burger King’s conduct of selling a meat-free Impossible Whopper that is in fact covered in meat by-products constitutes unfair methods of competition, unconscionable acts or practices, and unfair or deceptive acts,” the suit says.

Should the proposed class action lawsuit materialize, the amount in controversy could exceed $5 million in cost. For now, the case will be judiciously reviewed before customers affected by the allegations are notified.

Tags: Lawsuits
Valerie Verkamp

Valerie Verkamp

Valerie decided she wanted to be a newspaper reporter when she was 28 years old and she successfully convinced the editor of the Platte County Landmark to give it 30 days. Now with The Landmark for over a decade, she has written countless stories on local government, education, lawsuits, community news, crime, and the prison system. Valerie hails from Park University with a BA in Elementary Education and a post-baccalaureate degree in paralegal studies from Penn Valley Community College. She has received honorable mention for Best Government News Story and joined her Landmark colleagues as recipient of the General Excellence Award in the Better Newspaper Contest sponsored by the Missouri Press Association.

Related Posts

AMC Barrywoods 24

Better person, baby needs, new shoes

by Guy Speckman
June 12, 2025
0

Whether intentional or accidental, I appreciate you stopping by this space. I’m going to be honest. I’m mailing this effort in, and I’d prefer you not tell Foley about this column. Probably not my best work but the baby needs...

Missouri Court of Appeals

Children’s tax lawsuit decision being appealed

by Landmark Digital
May 21, 2025
0

TO MISSOURI COURT OF APPEALS, WESTERN DISTRICT An appeal has been filed in the legal case on the Platte County Children’s Services Fund sales tax. The matter advances to the Missouri Court of Appeals, Western District. The quarter cent sales...

15 Years Ago–April 28, 2010

by Ivan Foley
April 25, 2025
0

A day-and-a-half long appeal hearing to settle her unemployment claim ended positively for Kendra Montgomery, a fired Platte County human resources worker. In addition to the positive news for the fired worker, details contained in the Missouri Division of Employment...

Platte City water tower

Water tower color, city clerk, summer of 2026

by Ivan Foley
April 12, 2025
0

Alert: The Platte City water tower is back to being Pirate orange again. By Pirate orange, of course, we mean the shade of orange the Platte County High School uses for its mascot and other Pirate stuff and whatnot. The...

Next Post
Landmark Live! pre show from christmas on the river thumbnail.jpg

Pre-show from Christmas on the River in Parkville

Popular News

  • Police lights

    I-29 pedestrian struck by three vehicles dies at scene

    70 shares
    Share 28 Tweet 18
  • Detectives speaking with ‘person of interest’ in shooting death of sports reporter

    64 shares
    Share 26 Tweet 16
  • Platte City makes offer to man from Arnold, Mo.

    37 shares
    Share 15 Tweet 9
  • KC man charged in shooting death of local sports reporter

    33 shares
    Share 13 Tweet 8
  • Input sought for Downtown Platte City

    10 shares
    Share 4 Tweet 3
  • About Us
  • Advertise
  • Contact Us
  • Privacy Policy
  • Pickem Terms and Conditions
Call us at 816-858-0363

Copyright © 2019-2020 The Platte County Landmark Newspaper - All Rights Reserved

No Result
View All Result
  • Subscribe Online
  • Home
  • Local News
  • Opinion
  • Landmark Pickem
    • Results by Week
    • The Leaderboard
    • Pickem Rules and Help
  • Landmark Live!
  • Looking Backward
  • es_MXSpanish

Copyright © 2019-2020 The Platte County Landmark Newspaper - All Rights Reserved