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Former Zona Rosa GM takes over at City Market
Rosemary Salerno to oversee daily operations
7.18.18

KC Commercial Realty Group has announce the addition of Rosemary Salerno as vice president – general manager of City Market. Salerno is the former general manager of Zona Rosa.

Salerno, a Kansas City native, will work closely with the City of Kansas City and City Market's management team to oversee the property's daily operations and overall direction.

"Rosemary brings a great deal of experience in retail property management, strong relationships throughout our community as well as an unmatched enthusiasm for local business and history," said Justin Cottrell, principal of KC Commercial Realty Group that handles City Market's leasing and management for the City of Kansas City, Missouri.

With decades of experience managing the marketing and operations of several familiar area properties including Independence Center, Prime Outlets in Odessa, and most recently Zona Rosa, she is also an active community leader serving on boards of several civic organizations including the Northland Regional Chamber of Commerce, Visit KC, Platte County Economic Development Council and Northland Community Foundation.

During her 14-year tenure as general manager of Zona Rosa, Salerno has demonstrated best-in-class industry practices and is a recipient of multiple awards from the International Council of Shopping Centers [ICSC] for outstanding marketing efforts including prestigious international ICSC MAXI Gold awards.

A lifelong Northlander, she has also demonstrated an affinity for her hometown reviving several beloved Kansas City traditions and making Zona Rosa a city wide holiday destination. Most notably, she was instrumental in the re-creation of iconic crowns that hung over Main Street downtown during the holiday season in the 1960s and 1970s. The emotional connection the crowns made with the community inspired her to reimagine the Kansas City Museum's beloved igloo as part of the display; she also rekindled Kansas City's historic Easter Parade.

"It is important to me not only to preserve traditions like these but also to give them new life," Salerno says. "I'm looking forward to doing a version of that every day in my new role because City Market is a Kansas City treasure, and it's truly an honor to be entrusted with such an important part of our city and community."

One of the oldest business centers in the city, the City Market has served as a springboard for small business in the community for more than 160 years.