by Valerie Verkamp
Landmark assistant editor
Call it…the day the milkman returned.
The Shatto Milk Company has announced plans to go retro by offering its customers the old-fashioned experience of having fresh milk delivered right to their doorstep.
Over the next few weeks, customers will get to decide where the first route will be set up in the Kansas City area.
Locally, the Shatto Milk Company has earned a distinct reputation for serving farm fresh milk in reusable glass bottles. The glass containers keep the milk colder and are a throwback to a more environmentally friendly practice.
To encourage customers to return their reusable glass containers, Shatto levies a $2 deposit on all half gallon and quart sized glass containers.
For seven years now, the family dairy farm has considered recycling another old-fashioned tradition. That's bringing back the delivery of farm fresh cold milk.
Matt Shatto, who recently left the corporate world to return to the family business, said the service will alleviate the customers' burden of making that extra trip to the grocery store to purchase milk.
In doing so, Shatto hopes the unique exposure will advance Shatto as a leader in local products.
“What we found is that a lot of people think the concept of having something that is a little bit more retro like the milkman—is purer and honest,” said Matt.
In keeping with the original method, Shatto has acquired several rebuilt milk trucks from a dairy farmer in Rhode Island that has been in operation since the 1800s.
Within hours of being bottled, the milk will be loaded onto dairy trucks and transported directly from the family dairy farm in Osborn to preregistered customers in the Kansas City area.
Potentially, Platte County could be one of the first counties receiving this service.
Matt said the company is actively evaluating several desirable locations to roll out the new service. Areas of town with a higher concentration of preregistered customers will more likely see the milkman cruising along in a rebuilt dairy truck before the end of the year.
Customers interested in Shatto home delivery are encouraged to sign up at www.shattohomedelivery.com.
Customers receiving the door-to-door delivery will be charged a delivery fee of $2.99 plus the cost of the milk product. As a 300-dairy cow operation, Shatto promises to deliver its milk products within 12-hours.
“Shatto Milk is an extraordinarily fresh product that comes only from cows that come from our farm,” said Matt. “We go above and beyond to ensure that the quality we offer our customers cannot be matched anywhere else in the country.”
Early indications suggest the home delivery option will be high in demand. During a test market last month in Leavenworth, Shatto gained four times the number of customers than anticipated.
“We ended up with 180 customers in Leavenworth. That's way more than we ever contemplated serving,” said Matt.
Over the past month alone, more than 2,400 customers in the Kansas City area have signed up online requesting the delivery service.
“We are paying very close attention to where all these registrants are on the map. We will use this information to determine where we are going to set up our next route. So an area that has more people with a dense outlook will likely get a route sooner than later.”