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State grant will aid local
marketing effort

by Valerie Verkamp
Landmark assistant editor

The Platte County Visitors Bureau (CVB) is the recipient of a grant award from the Missouri Division of Tourism.

A portion of the $77,780 grant will go toward a marketing campaign project aimed at attracting visitors to the Platte County area.

Jennifer Goering, director of the Platte County Visitors Bureau, said the City of Riverside, the Weston Chamber of Commerce, and the Parkville Main Street Association have all teamed up with the CVB as partners on this project.

Billboards, radio advertisements, online advertisements, and print advertisements will be designed and created to influence potential visitors living in nearby cities.

Goering said Parkville is moving forward with a radio campaign to be heard by audiences in Omaha, Springfield, and Des Moines.

The CVB is going its own route, actively designing a billboard for Omaha. The marketing campaign project will also target other areas, including SWichita and Columbia.

The Platte County Visitors Bureau serves as the designated marketing organization on this campaign. The City of Riverside and Argosy Casino have committed $18,280 toward the marketing campaign. The Parkville Main Street Association committed $17,500 and Weston Chamber of Commerce pledged $10,000.

The Platte County CVB's budget will have a $19,613 impact.

These combined resources will match the pledged funds stipulated in the marketing matching grant. The marketing campaign project totals $155,560.